How MDaaS Works: Complete Step-by-Step Process Explained (2025)

“Okay, I get what MDaaS is. But how does it actually work?”

This is the most common question I hear after explaining MDaaS to business owners.

You understand the concept. You see the benefits. You’re even interested.

But there’s still that question in your mind: “What happens after I say yes? What’s the actual process? How do we go from ‘let’s work together’ to ‘my marketing is running smoothly’?”

That’s exactly what this article will answer.

I’m going to take you behind the scenes and show you the complete MDaaS process – step by step, week by week, from the first conversation to your marketing running on autopilot.

No fluff. No theory. Just the exact process we follow at Madhav Marketing.

By the end of this article, you’ll know exactly what to expect if you decide to work with an MDaaS provider.

Let’s dive in.

The MDaaS Journey: Overview

Before we get into the details, let me give you a bird’s eye view of the entire process.

The MDaaS journey has 5 main phases:

Discovery Phase (Week 0-1) – Understanding if we’re the right fit for each other
Immersion Phase (Week 2-3) – Deep-diving into your business, brand, and market
Strategy Phase (Week 4-5) – Building your complete marketing roadmap
Deployment Phase (Week 6) – Launching your dedicated marketing team
Execution Phase (Week 7+) – Running your marketing department day-to-day

Total timeline from “hello” to “full execution”: 6-8 weeks

Now let’s break down each phase in detail.

Phase 1: Discovery & Fit Check (Week 0-1)

This is where everything begins.

And honestly, this is the most important phase. Because MDaaS only works when there’s the right fit between the business and the provider.

We don’t work with everyone. And not everyone should work with us.

Step 1: Initial Contact

It usually starts with:

You filling out our contact form on the website
You calling our number after seeing our content
Someone referring you to us
We reach out after seeing your business

Step 2: Pre-Call Research

Before we even get on a call, we do our homework.

We research:

Your business and industry
Your current online presence
Your competitors
Your market positioning
Any existing marketing efforts we can see publicly

This helps us have a more meaningful conversation when we talk.

Step 3: Free Fit Check Call (30-45 minutes)

This is not a sales call. This is a discovery call.

We want to understand:

What you do and who you serve
Your current revenue range (we work best with ₹2-50 Cr businesses)
Your growth goals for the next 12-24 months
Your current marketing situation (what’s working, what’s not)
Your biggest frustrations with marketing
What you’ve tried before (agencies, freelancers, in-house)
Your budget range for marketing
Your expectations from a marketing partner

And most importantly: Are you ready to commit to long-term brand building?

Because if you’re looking for quick hacks or viral tricks, we’re not the right fit.

Step 4: Honest Assessment

At the end of this call, we’ll tell you honestly:

Whether MDaaS is right for your business stage
Whether we can genuinely help you grow
Whether we have capacity (remember: one client per category)
What you should expect if we work together

If we’re not the right fit, we’ll tell you directly and might even recommend alternatives.

If we both feel there’s strong potential, we move to Phase 2.

What You Need to Prepare:

Clarity on your business goals
Approximate marketing budget
Honesty about past marketing experiences
Openness to share numbers and challenges

Timeline: 1-3 days from first contact to fit check call

Now if we both are ready to commit; We formalize the partnership with a service agreement.

Phase 2: Deep Immersion & Brand Audit (Week 2-3)

Okay, you’ve decided to move forward. Now the real work begins.

This is not your typical agency onboarding where they ask for your logo and social media passwords.

This is brand immersion. We study your business like we’re becoming co-founders.

Step 5: Founder Interview Sessions

We schedule 2-3 deep-dive sessions with you (the founder or CEO).

Session 1: The Origin Story (90 minutes)

We want to understand:

Why did you start this business?
What problem are you solving?
What’s your long-term vision?
What makes you different from competitors?
What are you most proud of?
What keeps you up at night?

This isn’t just small talk. Your origin story becomes the foundation of your marketing narrative.

Session 2: Business Deep-Dive (2 hours)

We dig into:

Your products/services in detail
Your pricing and positioning
Your sales process
Your customer journey
Your revenue streams
Your team structure
Your operational capacity

Session 3: Marketing History & Assets (90 minutes)

We review:

Everything you’ve tried in marketing
What worked and what failed (and why)
All existing brand assets (logos, photos, videos, content)
Current marketing channels and performance
Existing marketing team or vendors (if any)
Budget spent on marketing historically

Step 6: Customer Research

We don’t just want to know what YOU think about your business. We want to know what your CUSTOMERS think.

We conduct:

Customer interviews (5-10 of your best customers)
Review analysis (reading all your Google/Facebook reviews)
Sales data analysis (who’s buying, what they’re buying, when they’re buying)
Customer persona development (who is your ideal customer?)

This gives us insights you might not even have about your own business.

Step 7: Market & Competitor Analysis

Now we look outside your business.

We research:

Your top 5 competitors (what are they doing in marketing?)
Their positioning and messaging
Their content strategy
Their ad strategy (what ads are they running?)
Market trends in your industry
Opportunities they’re missing (gaps we can exploit)

Step 8: Brand Asset Audit

We collect and organize everything you have:

Brand guidelines (if they exist)
Logo files (all versions and formats)
Brand colors and fonts
Photography and video library
Past campaign materials
Website access and analytics
Social media account access
Email marketing platform access
Ad account access
Any other marketing tools you use

Step 9: Current Performance Baseline

We establish where you are right now so we can measure growth later.

We document:

Current website traffic
Current social media followers and engagement
Current email list size
Current lead volume
Current conversion rates
Current revenue (if you’re willing to share)
Current marketing ROI (if trackable)

This becomes our “before” snapshot.

What You Need to Provide:

Your time (about 5-6 hours total across 2 weeks)
Access to all marketing accounts and data
List of customer contacts for interviews
Financial transparency (at least marketing budget)
Existing brand assets and files
Honest answers to difficult questions

Timeline: 2 weeks of intensive research and documentation

Deliverable at end of Phase 2: A comprehensive Brand Audit Document (40-60 pages) covering everything we learned

Phase 3: Strategy & Roadmap Development (Week 4-5)

Now comes the most exciting part: building your marketing blueprint.

This is where everything we learned gets transformed into a strategic plan.

Step 10: Strategic Workshop (Half-Day Session)

We bring our findings back to you in a 3-4 hour strategy workshop.

We present:

Key insights from our research
Opportunities we’ve identified
Positioning recommendations
Strategic directions we propose
Competitive advantages we can leverage

This is collaborative. We’re not dictating strategy to you – we’re co-creating it with you.

Step 11: Brand Positioning Refinement

Based on the workshop, we develop:

Your Core Brand Elements:

Brand promise (what you stand for)
Brand personality (how you communicate)
Unique value proposition (why customers choose you)
Key messaging pillars (your main talking points)
Brand voice and tone guidelines
Visual identity refinements (if needed)

This becomes your “North Star” – everything we create will align with this positioning.

Step 12: 12-Month Marketing Roadmap Creation

Now we build the actual plan. This is the heart of MDaaS.

The roadmap includes:

1. Channel Strategy

Which platforms we’ll focus on (social media, Google, email, etc.)
Why we’re choosing these channels
Expected ROI from each channel
Budget allocation per channel

2. Content Strategy

Content pillars (main themes we’ll talk about)
Content mix (educational, promotional, entertaining)
Publishing frequency
Content formats (posts, videos, blogs, etc.)

3. Campaign Calendar

Major campaigns mapped across 12 months
Seasonal campaigns (if applicable)
Product/service launch campaigns
Always-on campaigns vs. burst campaigns

4. Monthly Themes & Focus Areas

January: What we’re focusing on and why
February: What we’re focusing on and why
(And so on for all 12 months)

5. Paid Advertising Strategy

Monthly ad budget recommendations
Platform priorities (Facebook vs. Google vs. YouTube)
Audience targeting strategy
Creative approach for ads
Testing and optimization plan

6. Growth Experiments

New things we want to test each quarter
Innovation and experimentation budget
Learning goals

7. Key Performance Indicators (KPIs)

What we’ll measure monthly
What success looks like in 3 months, 6 months, 12 months
How we’ll report progress

Step 13: First 90 Days Detailed Plan

While the full year is mapped, we create an extra-detailed plan for the first 90 days.

Week-by-week breakdown:

Week 7: Launch activities
Week 8: Content focus areas
Week 9-12: Campaign buildout
Week 13-18: Optimization phase

This gives you crystal clarity on what to expect immediately.

Step 14: Team Structure & Roles

We define exactly who will work on your account:

Your Dedicated Team:

Marketing Strategist: [Name] – Oversees everything
Graphic Designer: [Name(s)] – All visual content
Content Writer: [Name(s)] – All copy and written content
Video Editor: [Name(s)] – All video production
Ad Manager: [Name] – Campaign management
Social Media Manager: [Name] – Community and engagement
Analyst: [Name] – Data tracking and reporting

You’ll meet each person and understand their role.

Step 15: Communication & Reporting Framework

We establish how we’ll stay aligned:

Weekly:

Monday morning: Week planning call (15 mins)
Friday afternoon: Week review and next week preview (15 mins)
Weekly status email with key updates

Monthly:

Detailed performance report (sent first week of new month)
Monthly strategy call (60 mins)
Next month’s content calendar review and approval

Quarterly:

Comprehensive performance review
Strategy refresh and adjustments
Next quarter planning

Step 16: Budget Finalization

We present the complete investment breakdown:

Your Monthly Investment Covers:

MDaaS team retainer (₹X)
Software and tools (included)
Design and content creation (unlimited within scope)
Strategy and planning (included)

Additional Budget Required:

Paid advertising spend (recommended: ₹Y per month)
Third-party costs (if any): photography, printing, events

Everything is transparent. No hidden costs.

Step 17: Strategy Approval

You review everything and approve:

Is the strategy aligned with your vision?
Do you believe in this approach?

Timeline: 2 weeks from workshop to final approved roadmap

Deliverable at end of Phase 3: Complete 12-Month Marketing Roadmap (60-80 pages)

Phase 4: Team Deployment & Launch Preparation (Week 6)

The strategy is approved. The team is assigned. Now we prepare for launch.

Step 18: Access & Integration Setup

We get all the technical pieces in place:

Account Access:

Social media accounts (admin access)
Website backend (content management)
Analytics platforms (Google Analytics, etc.)
Ad accounts (Facebook Ads Manager, Google Ads)
Email marketing platform
Any other marketing tools you use

Communication Setup:

Shared Slack channel or WhatsApp group
Shared Google Drive for assets
Project management tool access (we use ClickUp/Asana)
Meeting schedule setup

Step 19: Brand Assets Organization

We organize everything in a structured system:

Logo library (all formats)
Brand guideline document
Photography and video library
Template files (presentations, documents)
Content calendar (pre-planned for first 3 months)

Everything is organized so any team member can access what they need instantly.

Step 20: Content Production Begins

We don’t wait for a perfect start. We start creating immediately.

Week 6 Production:

First month’s social media content (designed and written)
First 2-3 blog posts (if applicable)
First campaign creative (if campaign starts in month 1)
Email templates and sequences
Any quick-win assets you need immediately

By the end of week 6, we have content ready to go live.

Step 21: Launch Meeting

We conduct a final launch meeting with you and the entire team present.

We cover:

Team introductions (everyone meets everyone)
Role clarifications (who does what)
Communication protocols (how we’ll stay in sync)
First month priorities
Success metrics
Any questions or concerns

This is when your dedicated marketing department officially comes alive.

Timeline: 1 week of setup and preparation

Deliverable at end of Phase 4: Ready-to-execute marketing department with first month’s content prepared

Phase 5: Execution & Continuous Optimization (Week 7+)

Now we’re in execution mode. This is where the magic happens.

Step 22: Go Live (Week 7)

We launch everything:

Social media posting begins (daily)
Ad campaigns go live (if planned)
Email sequences start (if applicable)
Website updates published (if needed)
First blog posts published (if applicable)

Your marketing engine is now running.

Step 23: Daily Operations (Ongoing)

Here’s what happens every single day:

Morning (9:00 AM – 12:00 PM):

Social media scheduling and posting
Community management (responding to comments, DMs)
Content creation (designing next week’s content)
Ad campaign monitoring and adjustments
Email responses and lead follow-ups

Afternoon (12:00 PM – 4:00 PM):

Deep work: Blog writing, video editing, campaign creation
Strategy work: Planning next week/month
Coordination meetings within the team
Client requests and urgent tasks

Evening (4:00 PM – 6:00 PM):

Performance review (how did today’s posts perform?)
Ad spend and ROI check
Tomorrow’s content final review
End-of-day team sync

Your marketing runs like a well-oiled machine – every single day.

Step 24: Weekly Rhythm

Every week follows a consistent pattern:

Monday Morning: Week Planning Call (15 mins)

What we accomplished last week
What we’re focusing on this week
Any urgent priorities or changes
Quick wins to celebrate

Wednesday: Mid-Week Check-In (Async)

Progress update via email or WhatsApp
Any roadblocks or questions
Performance highlights

Friday Afternoon: Week Review (15 mins)

Week performance summary
Key learnings
Next week preview
Content calendar approval for coming week

This rhythm keeps everyone aligned without excessive meetings.

Step 25: Monthly Process

Every month, we follow this cycle:

Week 1 of New Month:

Previous month performance report delivered
Data analysis: what worked, what didn’t
Strategy call (60 mins) to review performance
Adjustments and optimizations identified

Week 2:

Next month’s detailed content calendar created
Campaign concepts developed (if new campaign starting)
Resource planning (if any special needs)

Week 3:

Content calendar approval
Content production ramp-up
Ad creative development

Week 4:

Final preparations for next month
Buffer content creation (in case of emergencies)
Process improvements discussion

Step 26: Reporting & Analytics

You always know what’s happening. Complete transparency.

Weekly Dashboard:

Key metrics: Reach, engagement, leads, conversions
Top performing content
Ad spend and ROI
Quick wins and learnings

Monthly Report (Detailed):

Executive summary (1 page)
Performance by channel (social, ads, email, website)
Content performance analysis
Campaign results (if applicable)
Lead generation numbers
ROI calculation
Insights and recommendations
Next month’s focus areas

Quarterly Business Review:

90-day performance overview
Progress toward annual goals
Competitive landscape update
Strategy refinements for next quarter
Team performance review
Budget optimization recommendations

Step 27: Continuous Optimization

Marketing is never “set it and forget it.” We’re always improving.

What We Optimize:

Content: Which topics and formats get best engagement?
Ads: Which audiences and creatives drive best ROI?
Posting Times: When is your audience most active?
Messaging: Which words and angles resonate most?
Landing Pages: How can we improve conversion rates?
Budget Allocation: Where should we spend more or less?

We test. We learn. We improve. Every single month.

Step 28: Quarterly Innovation Sprints

Every quarter, we dedicate time to innovation:

Testing a new platform (should we try LinkedIn?)
Trying a new content format (should we start a podcast?)
Experimenting with new ad approaches
Exploring new growth channels

We don’t just maintain. We evolve.

Step 29: Scaling & Expansion (When Ready)

As your business grows, we scale with you:

Increased content volume
More platforms added
Higher ad budgets managed
New product/service launches supported
Geographic expansion marketing
Team expansion (we add specialists if needed)

You grow. We grow with you.

What Happens When Something Goes Wrong?

Let’s be real. Not everything always goes perfectly.

What happens when:

“The content isn’t getting good engagement”

We analyze why:

Is it the content quality?
Is it the posting time?
Is it the audience targeting?
Is it the platform algorithm?

We test alternatives immediately. We don’t defend poor performance – we fix it.

“An ad campaign isn’t performing”

We don’t wait for the month to end. We optimize in real-time:

Pause underperforming ads
Increase budget to winning ads
Test new creatives
Adjust targeting
Revise messaging

Within 3-5 days, we know what’s working and double down on it.

“There’s an urgent crisis or opportunity”

MDaaS shines in these moments.

Because we’re your team, we can respond immediately:

Need a response to negative PR? We draft it within hours.
Opportunity to jump on a trending topic? We create content same day.
Last-minute event? We adjust the calendar and support it.

We’re not an external vendor you have to brief. We’re internal team who just acts.

“We’re not happy with something”

We have weekly calls specifically to catch issues early.

But if something bothers you, you can reach out anytime:

Direct message to your strategist
Quick call with the team
Formal review meeting if needed

We don’t hide from problems. We solve them.

The Difference You’ll Feel After 90 Days

Let me paint you a picture of what changes after 3 months of MDaaS:

Before MDaaS:

You’re writing social media posts yourself at 11 PM
You’re coordinating with 3 different freelancers
Marketing happens in bursts, then stops
You have no clear strategy, just random tactics
You’re not sure what’s working and what’s not
You feel overwhelmed and stuck

After 90 Days of MDaaS:

Marketing runs automatically every single day
You haven’t touched social media in weeks (in a good way)
You have a clear 9-month roadmap still ahead
Content is consistent and on-brand
Leads are coming in more predictably
You have data showing what’s working
You can focus on running your business, not marketing it

But the biggest change? Peace of mind.

You know marketing is handled. You trust your team. You can breathe.

Real Client Experience: Day in the Life

Let me share what a typical day looks like for one of our clients:

9:30 AM: Client (coaching institute founder) opens his phone. Sees our team has already posted the morning motivational content on Instagram. 47 likes in 30 minutes. Several comments from students. Our social media manager is responding to each comment personally.

11:00 AM: He receives a WhatsApp notification: “Yesterday’s ad campaign generated 12 qualified leads at ₹340 per lead. We’re increasing budget to this audience segment today.”

He reacts with a thumbs up emoji. That’s it. No meeting needed.

2:00 PM: His admission counselor forwards an inquiry: “Where did you hear about us?” Student says: “I saw your YouTube ad about the crash course.”

He smiles. That campaign started 2 weeks ago. It’s working.

4:30 PM: He gets an email: “This Week’s Content Calendar for Review.” Opens it. Sees next week’s 7 posts designed and captioned. Approves in 5 minutes.

6:00 PM: Receives notification: “New blog post published: ’10 Tips to Crack NEET 2025.’ Already ranking #12 on Google for our target keyword.”

He shares it on his personal WhatsApp status. Feels proud of the quality.

9:00 PM: Checks Instagram before bed. Sees evening post has 89 likes, 23 comments, 5 shares. Student asking about admissions. Our team has already responded and collected their details.

Total time he spent on marketing today: 7 minutes.

That’s the power of MDaaS.

How Long Does the “Whole Process” Take?

Let me summarize the complete timeline:

Week 0-1: Discovery and fit check → Decision to work together
Week 2-3: Deep immersion and research → Brand audit completed
Week 4-5: Strategy development → 12-month roadmap approved
Week 6: Team deployment and preparation → Ready to launch
Week 7+: Execution begins → Marketing running daily

Total time from first call to marketing running: 6-8 weeks

Time until you see measurable results: 60-90 days

Time until marketing feels effortless for you: 90-120 days

What You Need to Commit

MDaaS is powerful, but it requires commitment from you too.

Your Role:

Attend weekly 15-minute sync calls
Attend monthly 60-minute strategy calls
Review and approve major campaigns (1-2 hours monthly)
Provide timely feedback when asked
Share business updates that impact marketing
Trust the process for at least 6 months

Our Role:

Everything else

Time Investment from You: 3-5 hours per month

That’s it. The rest is on us.

Final Thoughts: The MDaaS Process is Built for Results

Here’s what makes the MDaaS process different from working with traditional agencies:

Traditional Agency:

You brief them each time
They execute that specific project
You pay per project
Repeat next month

MDaaS:

We brief ourselves (we already know you)
We execute everything proactively
You pay monthly retainer
We compound knowledge and results

The longer we work together, the better we get.

Month 1 is good.
Month 6 is great.
Month 12 is exceptional.

Because we’re not starting from scratch every time. We’re building on everything we’ve learned.

That’s how real brands are built.

Ready to Experience the MDaaS Process?

Now you know exactly how MDaaS works.

No mystery. No uncertainty. Just a clear, proven process that transforms your marketing from chaos to clarity.

The question is: Are you ready to stop managing marketing yourself and start building a real marketing engine?

👉 Book Your Free Fit Check Call – Let’s see if MDaaS is right for your business.

Frequently Asked Questions (FAQs)

1. How long does the entire MDaaS onboarding process take?

The complete process from first call to full execution takes 6-8 weeks. This includes discovery (1 week), immersion (2 weeks), strategy development (2 weeks), team deployment (1 week), and then execution begins. While this might seem long, it ensures we deeply understand your business before taking action.

2. What happens in the first 90 days of working with MDaaS?

The first 90 days focus on foundation building and quick wins. Week 1-6 is onboarding and strategy. Week 7-12 is launch and initial execution. Week 13+ is optimization based on real performance data. You’ll see activity from day one, but measurable business results typically appear in the 60-90 day range.

3. How much time do I need to invest as a business owner?

Approximately 3-5 hours per month. This includes weekly 15-minute sync calls (1 hour total), one monthly 60-minute strategy call, and occasional time for campaign approvals. The entire point of MDaaS is to free up YOUR time, not consume it.

4. What tools and software do I need to provide?

You don’t need to provide any tools. We bring all the software and tools needed (design tools, scheduling tools, analytics platforms, project management). You just need to provide access to your existing accounts (social media, website, email platform).

5. How do you handle urgent requests outside the plan?

Because we work like your internal team, urgent requests are handled immediately. Need a quick graphic for a meeting tomorrow? We create it. Need to respond to a PR situation? We’re on it within hours. There’s no “that’s not in scope” – if it’s marketing, it’s our responsibility.

6. What if I don’t like the content or strategy proposed?

We have built-in approval processes specifically to prevent this. You review and approve the strategy before we start. You see content calendars before they go live. If something doesn’t align with your vision, we revise it immediately. We’re collaborative, not dictatorial.

7. How do you measure progress and success?

We establish baseline metrics in the immersion phase (current website traffic, social following, lead volume, etc.). Then we track weekly, report monthly, and review quarterly. Success is measured by real business outcomes: leads generated, cost per acquisition, revenue impact, brand awareness growth.

8. Can I pause or stop the MDaaS service anytime?

While we recommend minimum 6-12 month commitments for real results (brand building takes time), we understand business situations change. We don’t believe in trapping clients. If there’s a genuine reason, we can discuss pause or exit terms. However, most clients see such strong results they continue long-term.

9. What happens if a team member assigned to my account leaves?

This is an advantage of MDaaS over freelancers. If someone leaves, we have a full team to cover. We’ll assign a replacement immediately (usually within a week) and ensure smooth knowledge transfer. Your marketing never stops because of one person leaving.

10. How is MDaaS different from hiring a marketing manager?

A marketing manager is one person with limited skills. MDaaS gives you an entire department (strategist, designer, writer, video editor, ad manager, analyst) working together. Plus, no recruitment hassle, no attrition risk, no training period, and 60-70% cost savings compared to hiring a full team.

11. Do you handle crisis management and urgent situations?

Yes, absolutely. Because we work as your marketing department, we handle all marketing-related crises. Negative review? We respond. PR issue? We manage it. Competitor attack? We counter it. Unexpected opportunity? We capitalize on it. We’re not a 9-5 vendor – we’re your team.

12. How often will I communicate with the team?

You’ll have structured weekly and monthly calls, plus async communication via Slack/WhatsApp for quick updates and approvals. You have direct access to your assigned strategist anytime. The communication is frequent enough to stay aligned but not so much that it becomes a burden on your time.

13. What industries or businesses is this process best suited for?

The MDaaS process works best for established businesses (₹5-50 Cr revenue) in industries like coaching institutes, schools, hospitals, clinics, D2C brands, manufacturers, real estate, and professional services. Essentially, any business that needs consistent, strategic marketing rather than one-off campaigns.

14. How do you ensure the team understands my business as well as I do?

That’s what the immersion phase is for. We spend 2-3 weeks interviewing you, researching your market, talking to your customers, studying competitors, and absorbing your brand DNA. By the time we start execution, we know your business deeply – sometimes we catch insights even you hadn’t noticed.

15. What happens after 12 months? Do we create a new roadmap?

Yes. Around month 10-11, we start planning year 2. We review what worked in year 1, set new goals, and create the next 12-month roadmap. The beauty of MDaaS is that year 2 is always better than year 1 because we’re building on accumulated knowledge and momentum.

Ready to Start Your MDaaS Journey?

You now understand exactly how the process works. No surprises. No uncertainty.

The only question left is: When do you want to begin?

👉 Book Your Free Fit Check Call Now – Let’s see if we’re the right fit for each other.

About Madhav Marketing

Madhav Marketing is India’s first and only MDaaS (Marketing Department as a Service) company. We don’t just do marketing for you – we become your marketing department. Based in Kurukshetra and serving businesses across India, we follow a proven process that transforms marketing from overwhelming chaos to predictable growth.

📧 Email: ajay@madhavmarketing.in
📞 Call: +91 79889 30901
🌐 Website: madhavmarketing.in

Last Updated: November 2025

How MDaaS Works: A Step-by-Step Breakdown