INDIA'S ONLY MDAAS COMPANY
Your Hospital's Complete
Marketing Department,
Delivered.
We don't sell marketing services. We become the marketing department of one hospital per city - driving OPD growth, brand authority, and predictable revenue.
1:1
Founder-led
Only 1
Hospital / City
14+
Marketing Roles
Get Everything Your Hospital Marketing Department Should Be Doing
online marketing
offline marketing
patient satisfaction
internal marketing
the problem
Great hospitals are invisible beyond their gate.
You built a hospital that saves lives. But marketing is treated like a side vendor - fragmented, transactional, and impossible to hold accountable. The result: brilliant clinicians, empty OPDs, and growth that nobody can predict.
1
problem
Fragmented Marketing
Five vendors, five strategies, zero brand cohesion. Your hospital's voice is inconsistent across every touchpoint.
2
problem
Unpredictable OPD/IPD
Patient volume rises and falls with your doctors' personal reputation - not with a system you control.
3
problem
Poor Content Quality
Blurry photos, recycled stock images and generic captions undermine the premium care you deliver.
4
problem
No Accountability
Agencies and freelancers report likes and impressions. Nobody owns OPD growth, IPD conversion or revenue.
WHAT IS MDAAS
Not an agency.
Your complete marketing department.
Marketing Department-as-a-Service. We don't sit outside your hospital sending reports. We sit inside - running every channel, every campaign, every doctor's brand, like a CMO-led in-house team you don't have to hire.
Traditional Agency / Freelancer
Marketing as a Service
madhav marketing
Madhav Marketing — MDaaS
Marketing Department as a Service
What We Deliver
One department.
Three battlefields.
Hospital growth doesn't happen on one channel - it happens online, in your community, and inside your walls. We run all three, under one CMO, with one accountable team.
01 / Online
Online Marketing
Capture every patient searching for care in your city - across Google, Meta, YouTube and your own digital storefront.
02 / offline
Offline Marketing
Real on-ground execution by a dedicated executive - community camps, referrals, OPD activations and authentic content shoots.
03 / internal
Internal Marketing
Every patient that walks in becomes loyal, vocal and a source of referrals — because their experience is engineered, not accidental.
the team
14 marketing roles.
One flat retainer.
Instead of paying ₹1.2 Cr+ a year hiring an in-house marketing team - get the entire department, CMO-led, on a single monthly retainer, Starting at Just ₹90K (at the cost of only 1 expert hire).
1
Chief Marketing Officer
2
Marketing Head
3
Point of Contact
4
Web Developer
5
SEO Lead
6
Ads Specialist
7
Social Media Manager
8
Graphic Designer
9
Video Editor
10
Weekly Cameraman
11
Content Writer
12
PR & Influencer Manager
13
Patient Satisfaction Executive
14
Dedicated Offline Executive
Every role above is unified under one Chief Marketing Officer with direct accountability to your OPD, IPD and revenue numbers - never to vanity metrics.
the outcome
We measure what your CFO measures.
No vanity metrics. No “engagement rate.” Just the numbers that decide whether your hospital grows next quarter.
OPD
Growth - measurable, monthly
Specialty-led campaigns and morning-slot promotion drive daily walk-ins, not just clicks.
IPD
Conversion - tracked admissions
From enquiry to admission, every step instrumented and reviewed weekly.
₹
Revenue Growth - projected monthly
Marketing tied to ARPU, doctor revenue and overall hospital P&L.
Reputation - managed proactively
Patient satisfaction calls catch issues before they become public complaints.
Dr+
Referral Doctors - engaged & active
On-ground executive maintains a live network of referring physicians.
Brand Visibility - across your city
Search rankings, social authority, hyperlocal presence and earned media.
zero conflict policy
One hospital per category, per city. Never your competitor.
When you sign with Madhav Marketing, we lock your category in your city. We turn down your competitors - even at double the fees. True partnership demands undivided commitment, not divided interests.
occupied
Diagnostic Center - Thane (MH)
occupied
Pediatric Hospital - Kurukshetra (HR)
occupied
Multi Speciality Hospital - Raipur
Available
IVF Center - Hyderabad
HOW WE WORK
A 90-day path from chaos to compounding growth.
01
We study your hospital like a co-founder - vision, specialties, competitors, doctor brands, past marketing, current assets and 3-year goals.
02
Strategy & 12-Month Calendar
A complete 12-month marketing roadmap & 3 month marketing plan - every campaign, shoot, event, ad and content piece - mapped, briefed and approved.
03
Execution Begins
The 14-role team goes live. Social posts, ad campaigns, referral visits, community camps, on-site shoots - running daily under one CMO.
04
Reporting & Optimisation
Weekly reviews. Monthly councils. Transparent dashboards tied to OPD, IPD, referrals and revenue. Strategy evolves; execution never stops.
Founder-Led Strategy
“The real marketing is delivering the right message to the right person, with the right method, at the right time.”
Dr. Ajay Yadav
Founder & CEO · Madhav Marketing
Host · Moat podcast
Dr. Ajay Yadav founded Madhav Marketing on a simple conviction: hospitals don't need another agency — they need a department. Every MDaaS engagement is personally architected and reviewed by him. You won't get a junior account manager. You'll get a co-founder for your hospital's growth.
Backed by Insights from India's Top 1% Marketing Minds
Manipal Hospitals, L&T, Adani, Indigo, Naukri.com, JeevanSaathi & More...
Frequently asked.
An agency is an outside vendor selling services. MDaaS is your in-house marketing department, embedded inside your hospital. We own the strategy, run all execution, and answer to your OPD, IPD and revenue numbers - not vanity metrics. One CMO, one team, one accountability line.
Our Zero Conflict Policy. The moment we sign you, we lock your category in your city and refuse every competitor - even at double the fee. We believe undivided commitment is the only way to truly grow a hospital brand.
The full 14-role marketing department - CMO leadership, strategy, content, design, video, photography, SEO, paid ads, social media, web, doctor branding, reputation, community outreach, patient satisfaction calls, and a dedicated on-ground executive. Ad spend and external printing/event costs are billed separately.
book a strategy meeting
30 minutes with Dr. Ajay Yadav.
A direct conversation about your hospital, your specialties, your city, and whether MDaaS is the right fit. No pitch decks. No junior reps. Just founder-to-founder strategy.